Jamaican model Tami Williams continues to solidify her place on the global fashion stage, now serving as the face of a major international campaign for British womenswear brand Phase Eight.
The campaign, created in collaboration with Goodwood Racecourse ahead of the 2026 racing season, places Williams at the centre of a sophisticated visual story celebrating raceday elegance. Shot at California’s Santa Anita Racetrack by photographer Cristian Hunter, the campaign captures the fusion of sport, style, and international flair.
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Williams appears alongside Dutch model Julia Bergshoeff, with the two bringing a dynamic cross-cultural presence to the shoot. The collection features flowing maxi and midi dresses, wrap silhouettes, and bold prints, from florals to polka dots, paired with statement accessories such as fascinators, clutch bags, and structured sandals.
Reflecting on the experience, Williams described the shoot as both visually striking and technically demanding, particularly with live horses on set. She noted that handlers remained just off-camera throughout the production to ensure the animals remained calm, adding an extra layer of coordination to the already high-energy environment.
The campaign arrives at a pivotal moment for Phase Eight, which serves as the official womenswear partner for the upcoming Goodwood racing calendar. The season opens on May 1 and will include a series of high-profile events throughout the summer, including the prestigious Qatar Goodwood Festival.
Williams, who has spent over a decade in the fashion industry since being discovered by SAINT International, continues to expand her global footprint. She is currently in Greece working on another international campaign, underscoring her growing demand across major fashion markets.
Beyond the visuals, the collaboration also highlighted cultural exchange. Williams and Bergshoeff reportedly shared insights into Jamaican and Dutch traditions during the shoot, reinforcing fashion’s role as a bridge between cultures.
Founded in 1979, Phase Eight has grown from a single London boutique into a global retail brand with a presence across Europe, the Middle East, and Australia. With Williams now fronting one of its key campaigns, the brand taps into both Caribbean influence and international appeal, positioning the Jamaican model as a defining face of contemporary fashion.
