Following the announcement of her new fashion line with Puma, which sparked calls for a boycott of the sportswear company, Rihanna faced backlash on social media.
Photographs of singer and businesswoman Rihanna were made public. She was seen wearing a stylish ensemble and posing with Puma sneakers up against her face. The Fenty fashion brand, owned by Rihanna, collaborated with Puma to create the latest Creeper styles.
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In a formal statement, Rihanna stated, “We took our OG Creeper [from 2015] and made it bigger and badder.” The pop icon added, “When designing the Creeper Phatty we wanted to reinvent the OG Creeper that was loved by so many. It’s a classic silhouette that has been missed, so its return had to be bigger.”
The “Disturbia” singer’s latest project with Puma, who appointed her as creative director in 2014, is the campaign.
However, the ad has faced a torrent of criticism on social media from detractors who want to boycott Puma for supporting the Israel Football Association (IFA).
A ceasefire has been demanded because of worries for the Palestinian people. According to a recent news report, people in northern Gaza, where Israeli forces have increased operations, have been without power, water, or access to humanitarian supplies for weeks.
A heated debate about the war has been raging online, and several celebrities have come under fire from social media users for adopting a position that they may not agree with. Although Rihanna hasn’t commented on the ongoing dispute in public, her new fashion line has provoked criticism.
