The Jamaica Tourist Board Easter Campaign video, created in collaboration with The Limners and Bards Limited (The LAB), has been awarded a Gold ADDY for Cinematography at the 2026 AAF-Caribbean American Advertising Awards, recognizing outstanding creative excellence in advertising across the United States and Caribbean.
“We are proud to see Jamaica’s culture and spirit brought to life,” said Hon. Edmund Bartlett, Jamaica’s Minister of Tourism. “Through this powerful storytelling, we are able to showcase the vibrancy of our island and strengthen the connection between Jamaica and its global diaspora.”
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The American Advertising Awards, presented by the American Advertising Federation (AAF), are the industry’s most comprehensive competition, celebrating excellence in creative work across the U.S. and Caribbean.
The Easter campaign was designed to inspire members of the Jamaican diaspora to reconnect with the island during one of its most vibrant seasons. Through cinematic storytelling and striking photography, the campaign captures the spirit of Easter in Jamaica, from fresh seafood feasts and the energy of Carnival to moments of camaraderie among friends set against the island’s stunning landscapes.
“The campaign beautifully captures the authenticity and joy that define Easter in Jamaica,” said Donovan White, Jamaica’s Director of Tourism. “By highlighting the island’s cuisine, celebrations, and natural beauty, the creative brings to life the experiences that make Jamaica such a special place to visit.”
The recognition underscores the strength of Jamaica’s creative and marketing partnerships and reflects the continued impact of compelling visual storytelling in promoting the island as a leading destination for culture, celebration, and connection.
For more information about Jamaica, please visit visitjamaica.com.
