Shelly-Ann Fraser-Pryce has been announced as a Laureus ambassador following her retirement from athletics.
The eight-time Olympic medallist, and three-time champion, who called an end to her track career at the end of the 2025 season, is a former winner of the Laureus World Sportswoman of the Year award in 2023.
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Laureus is a global organisation that aims to use the power of sport to transform the lives of children and young people. The Jamaican will begin her ambassadorial duties at the 2026 Laureus World Sports Awards on 20 April in Madrid, Spain.
Fraser-Pryce said, in announcing her new role: “Laureus has long been a meaningful part of my journey, and I’m honored to take this next step as a Global Ambassador, especially as I join the Laureus community in Madrid for the Laureus World Sports Awards. This moment reflects a continued commitment to the sport and to the athletes coming behind me.
“My experience has given me a deep understanding of both the opportunities and challenges athletes face today, and I’m passionate about using that perspective to guide, uplift, and empower the next generation to rise to even greater heights.”
Fraser-Pryce competed in her fifth and final Olympic Games at Paris 2024, before her last dance at the World Athletics Championships in Tokyo last September. She retired as a 10-time world champion across the women’s 100m, 200m, and 4x100m relay events.
The Kingston native has headed her own non-profit organisation since 2013, the Pocket Rocket Foundation (PRF). It aims to support student athletes and their communities by providing basic needs and educational support.
For the third consecutive year, the Laureus World Sports Awards will be hosted in Madrid, at the Palacio de Cibeles situated in the heart of the Spanish capital.
