The Ministry of Tourism, Investment, Creative Industries, Culture and Information is saddened by the passing of Mrs. Lorine Charles-St. Jules, former CEO of the Saint Lucia Tourism Authority. Mrs. Charles-St. Jules’s commitment to travel and tourism was evident in her various leadership roles spanning over 20 years. She held the position of Chief Tourism Project Planner with the Ministry of Tourism from 1995 to 1997, where her responsibilities included the reviewing and monitoring of tourism products.
From 2007 to 2016, she worked in the capacity of Regional Director for the Saint Lucia Tourist Board, responsible for Public Relations, Sales and the development of marketing campaigns to achieve maximum benefits for the Destination. In February 2022, Mrs. Charles-St. Jules was appointed Chief Executive Officer of the Saint Lucia Tourism Authority (SLTA), responsible for leading the team at the SLTA towards developing and implementing innovative marketing strategies for Saint Lucia locally, regionally and internationally which led to the rebound of the Destination post COVID-19.
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Her other notable achievements include USA Account Manager (Anguilla Tourist Board), CEO of the global marketing agency PEAEYE7 Marketing International and Business Development Consultant for luxury resort marketing throughout the Caribbean, the USA and Canada. The Minister, Permanent Secretary and staff of the Ministry of Tourism extend deepest condolences to the family, friends and colleagues of Mrs. Lorine Charles-St. Jules. Her stellar contribution towards tourism development will forever be remembered.
