In partnership with Irie Jam Radio, the Olympic champion connects with fans to launch her AFIMI hair care line.
VP Records is thrilled to welcome eight-time Olympic medalist and global track and field icon Shelly-Ann Fraser-Pryce for an exclusive Meet & Greet at our flagship store in Queens, NY. This exciting event, hosted in partnership with New York Caribbean media house Irie Jam Radio, will take place on January 30, from 4:00 PM to 7:00 PM.
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The event, which includes a live broadcast on Irie Jam Radio 97.1 FM HD3 from 4:00 PM to 7:00 PM, celebrates the launch of Shelly-Ann’s clean beauty hair care line, AFIMI. Fans will have the chance to meet Shelly-Ann, hear her inspiring story, and learn about AFIMI: The Essence of Jamaica—a luxurious hair care line infused with natural Caribbean botanicals, designed to nourish and celebrate all hair types.
“Shelly-Ann Fraser-Pryce represents the best of what the Caribbean has to offer, and we’re excited to have her at VP Records,” said Chris Chin, CEO of VP Records. “Her story and the launch of AFIMI reflect the strength and creativity of our culture, and we’re proud to host this event in the heart of the community.”
A Celebration of Heritage, Beauty & Community
VP Records, a cornerstone of Caribbean music and culture, provides the perfect setting for Shelly-Ann to connect with the community that has supported her throughout her career. In partnership with Irie Jam Radio, a leading voice in Caribbean media, this event will celebrate the intersection of sports, beauty, and culture.
“I’m excited to be in Queens, where the Caribbean community is so strong and vibrant,” said Shelly-Ann Fraser-Pryce. “This Meet & Greet is more than just an event—it’s a chance to connect, share stories, and celebrate our culture together. AFIMI is rooted in the essence of Jamaica, and I can’t wait to share it with everyone.”
This event is free and open to the public, but early arrival is encouraged as space is limited.
