Mark your calendars for Thursday, June 13, when Fenty Hair officially launches at FentyHair.com. Want early access? Sign up now to shop on Monday, June 10 at 8 PM PST!
On Tuesday, June 4, Rihanna announced on Instagram that her beauty empire is expanding into hair care. In a campaign video showcasing various hair types and textures, including her own shaggy blonde pixie cut, the Fenty Beauty founder teased the new product line.
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“A new family is moving in!” Rihanna, 36, wrote in her caption. “@fentyhair is pullin up and it’s time to finally have the hair experience you’ve been waiting for.”
The “Diamonds” singer explained that Fenty Hair will feature reparative formulas suitable for all hair types. “You know how much switching my hair up matters to me,” she said. “I’ve had almost every texture, color, length, from weaves to braids to natural — so I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need! It’s time to play and get stronger by the style ????????♀️”
Rihanna’s career has been filled with fabulous hair moments, and recently she has been experimenting with different looks.
In the campaign for Fenty Beauty’s new HydraVizor Tinted Moisturizer, she flaunts beachy honey-colored waves with piece-y bangs draping over her eyes. At the launch event for Fenty’s Soft’lit Naturally Luminous Longwear Foundation in April, she showcased sleek, straight blonde hair with a dramatic side-part, perfectly complementing her strapless pale yellow dress.
Rihanna never misses a chance to surprise her fans with bold hair choices. Just days later, she debuted bubblegum pink hair while supporting her boyfriend, A$AP Rocky, at his A$AP Rocky X Puma pop-up shop in Miami. Sporting a black satin dress with a matching corset, she accessorized with a large diamond “A” necklace, a silver diamond ring, and pink tennis shoes that matched her vibrant locks.
