Jay-Z is expanding opportunities for students at historically Black colleges and universities (HBCUs) with a transformative financial education initiative.
On Wednesday, the Shawn Carter Foundation announced the Champions for Financial Legacy (CFFL) program at the Wharton School of the University of Pennsylvania. Designed to empower HBCU students and their surrounding communities, the program provides tools for managing personal finances and fostering community wealth.
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The initiative is a continuation of the foundation’s commitment to uplifting underserved communities. Founded in 2003 by Jay-Z, whose real name is Shawn Carter, and his mother, Gloria Carter, the foundation has already made a significant impact through scholarships and community programs, donating over $20 million to date.
“Every day at the Shawn Carter Foundation, we dedicate ourselves to uplifting students and communities that are underserved,” Gloria Carter shared in a statement. “To launch a financial education program that will reach more students and communities, along with dedicated partners like Toyota and the Wharton School of Business, is a vision we are finally seeing come to fruition.”
The program, developed in partnership with the Coalition for Equity and Opportunity and supported by Toyota Motor North America, aims to enhance financial literacy while encouraging students to use their knowledge to build wealth within their communities.
The inaugural CFFL program will roll out in the spring, starting at Lincoln University in Pennsylvania, Norfolk State University in Virginia, and Virginia State University. Plans are already in place to expand the initiative to additional HBCUs, broadening its impact across the country.
This new program is a testament to Jay-Z’s commitment to creating pathways for education and financial empowerment. By combining education, advocacy, and action, Champions for Financial Legacy is set to leave a lasting impact on the next generation of leaders.
