Jacqueline Johnson, CTC is CEO of an award winning multimedia organization with expertise in marketing, branding, media and e-commerce. She is a frequent lecturer on the business of bridal worldwide and is available for guidance and consultation in the development of the bridal travel industry.
She is a dedicated romantic brand strategist leading a flexible team of designers, marketers, on-air talent, user-experience experts, developers, writers and United States legal consultation. Her services include promotional design, bridal sweepstakes, developing marketing symposiums, interactive marketing and branded activations.
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She excels on delivering unique value and finding unparalleled opportunities to generate a return on her clients’ financial investment.
What distinguishes Jacqueline from other marketing professionals is that she is successful at virtually every level and with a unique combination of Fortune 500 experience and the keen acumen of an entrepreneur, Jacqueline navigates marketing challenges to achieve desired results. Her scalable network of bright talent allows her competitive advantage in e-commerce, event marketing, consumer facing sweepstakes, public relations, blogging and social media.
Among the awards that she has received are Conde Nast: Sales Representative of the Year, Caribbean Tourism Organization: Award of Excellence, Caribbean Tourism Organization: Tourism Medal of Excellence, 50 most influential in Caribbean Tourism, Conde Nast Bridal Group: Sales Person of the Year, and Jamaica: The Marcella Martinez Award, among others.
Highlight of Jacqueline’s Career
Her professionally repertoire grew exponentially after her stewardship as VP Media Director for a New York Advertising agency: Jacqueline transitioned to the publishing industry and was a timeless advocate of line extensions to broaden the perspective of magazines, capture incremental audience and ultimately maximize the return on investment. This she accomplished for Conde Nast Bridal Group, which includes, Brides, Modern Bride, Elegant Bride, Brides.com, Brides Destination Weddings; Honeymoons, Brides Reception, Conde Nast W Magazine.
She was also a Vice President/Assoc. Publisher of Bridal Guide Magazine and Executive Director for New York Magazine.
She hosts Marketing Forums and Bridal Symposiums worldwide, bringing the best talent in the bridal industry to exchange ideas and to further the education and expertise of local citizens.
She also provides her expertise for special editorial projects, such as roundtables, webinars, bridal promotions and other events that unite buyers and sellers of travel.
Her motto: “Give a man a fish, you feed him for a day, teach him to fish and you feed him for a lifetime”.
As a seasoned veteran of the travel industry, her 30+ year career has spanned the full spectrum of all phases, from the advertising agency where she oversaw and implemented marketing/media strategies for various travel accounts (cruise, destinations and hotels) to the field of consumer and trade magazines where she further honed her skills. She is a Certified Travel Counselor.
The vast knowledge that she has garnered in the understanding of travel agents, wholesalers and tour operators forms the crucial element in the marketing of her chosen specialty …Travel Marketing.
Jacqueline is a highly sought after speaker in the travel, honeymoon/romance and hospitality industry. She invests timeless energy to stay abreast of the ever-changing dynamics of media and the influencing factors that shape the industry.
