If you’re anything like me and your idea of heaven includes aisles of beauty products, expert demos, and a who’s-who of salon royalty, then The International Beauty Show (IBS) and IECSC New York was the place to be. From March 23–25, 2025, the Javits Center transformed into a full-blown beauty haven—and let me tell you, the glow-up was real.
- 32,000+ beauty lovers
- 35% more new brands than last year
- Sky-high vibes and hands-on demos
The Moments That Slayed:
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- Glam & Go Showcase Stage: Industry icons like Byrd Mena had crowds living for the “Live Fashion Hair” debut, and the Fades & Blades Barber Battle brought edge and artistry together.
- What’s New for You Zone: Think: unreleased beauty drops, first-time exhibitors, and serious product envy.
- Say Yes to You Lounge: Yes to free headshots. Yes to mock-magazine cover photos. Yes, to feeling like a star.
My Must-Visit Booths:
You already know I had to swing by Pureo Natural Products, Camille Rose, Cocco Pro, Dabalash, and Remote Nails. I left with a mile-long wishlist. Self-care Sunday just got an upgrade.
From indie innovations to icons like Dermalogica, Andis, and LightStim, the floor was filled with 430+ brands ready to change your routine forever. And the education? With over 280 classes and stars like Candy Shaw and Presley Poe? Just say glam school.
Missed this one? Don’t sleep on these upcoming dates:
- IBS & IECSC Las Vegas – June 21–23, 2025
- IECSC Florida – September 28–29, 2025
- Back in NYC – March 8–10, 2026
Trust me—your beauty game will thank you.
