The Biden-Harris campaign is stepping up its efforts to connect with Black voters by bringing on Jasmine Harris as their new Director of Black Media. Jasmine, a seasoned political operative with a strong track record, was previously a key figure in Senator Chuck Schumer’s office, where she championed access for Black reporters and media outlets on Capitol Hill.
Jasmine’s new role is part of a broader strategy by the Biden-Harris team to build on the diverse coalition that secured their victory in 2020. The campaign has already made significant investments in reaching Black voters, including early ad buys targeting Black communities more than a year before the 2024 election.
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Quentin Fulks, Principal Deputy Campaign Manager, emphasized the importance of Black voters to the campaign’s success, noting that Jasmine is “immensely seasoned and talented” and perfectly suited to engage with Black voters across the country.
Jasmine expressed her excitement about joining the campaign, highlighting the crucial role Black media plays in shaping national political discourse. She sees her position as vital in ensuring that Black voices are heard and represented, especially as the stakes for the upcoming election are so high.
The Biden-Harris campaign’s move to hire a Director of Black Media is seen by many, including Democratic strategist Joel Payne, as a clear sign of the campaign’s commitment to Black communities. Payne believes this kind of strategic hire is crucial for keeping the Democratic coalition strong heading into 2024.
Despite concerns over polling that suggests some Black voters may be lukewarm about a second Biden-Harris term, campaign officials remain confident. They believe that as Election Day approaches, the administration’s accomplishments—like student debt relief, pandemic stimulus funding, and criminal justice reform—will resonate more with voters.
Jaime Harrison, Chairman of the Democratic National Committee, underscored the importance of making sure that President Biden gets credit for his efforts to support Black communities, ensuring that everyone continues to have a seat at the table.
