Asa Leveaux had many struggles and moments of feeling defeated where he questioned himself, “I remember thinking, ‘How did I get here?’” he recalls. Today, Leveaux is the founder of House of Icons and creator of the Industry Icon Program, a $200,000 executive transformation system delivering over 300% ROI for clients within 18 months.
A night of reflection led to a revelation: being talented isn’t enough—the world must see your value. This realization became the foundation of a program now transforming executives, consultants, and business owners worldwide.
- Advertisement -
Leveaux’s journey began in Afghanistan, where he served in the U.S. military. “In combat zones, authority isn’t given—it’s earned through results,” he says. That experience shaped his understanding of leadership and accountability, lessons he later applied to business transformation.
After returning to civilian life, Leveaux noticed a troubling pattern among executives at high-priced business conferences. “They were paying for access to thought leaders, not assets that built authority,” he explains. This inspired him to create a program offering tangible results instead of fleeting advice.
His turning point came when he was featured in Forbes. “Seeing my name there changed everything,” he recalls. His reputation—and fees—skyrocketed. A later speaking engagement in Bahrain confirmed that authority was the missing currency for success.
Leveaux’s Industry Icon Program builds executive authority through concrete deliverables, including:
- Trademarked signature methodologies
- Bestselling book creation and launch
- Paid speaking engagements starting at $4,500+
- Premium pricing strategies
- Authority-based business systems
“We don’t give access—we give assets,” Leveaux emphasizes. Graduates leave with legal protection, visibility, and market credibility that permanently elevate their brands.
His research identified what he calls the Executive Authority Gap, where capable professionals lack visibility, pricing power, and scalable systems. “Executives with $50,000 value are charging $5,000,” he says. “The market doesn’t pay for what you know—it pays for how you’re positioned.”
The results speak for themselves: clients see an average ROI of 300–500%, publish bestselling books, secure lucrative speaking gigs, and reprice their services by up to 400%.
Despite high demand, Leveaux caps his program at 25 clients per year, offering each executive a full-service team of ghostwriters, trademark lawyers, and agents. “We’re not a coaching program—we’re a boutique transformation,” he says.
Reflecting on his path from homelessness to global influence, Leveaux shares, “Those nights in the parking lot taught me what it feels like to be unseen. Every executive we help is sleeping in their own version of that parking lot—brilliant but undervalued.”
Today, he’s leading what he calls an Authority Revolution. “The era of selling access is over,” he declares. “Executives want results—real, measurable authority. That’s what we deliver.”
