As Chief Executive Officer of The Barbados Tourism Marketing Inc. (BTMI) confirmed on Thursday that it is looking for a new head to replace Dr. Jens Thraenhart, and announced that they parted ways since Friday July 14, 2023.
In a brief statement, the BTMI said that its board of directors “mutually agreed to part ways” with the German Canadian tourism practitioner on July 14, and the agency’s chief financial officer Craig Hinds is acting in his stead until a replacement is found.
- Advertisement -
Interim Chief Financial Officer, Craig Hinds, will act as CEO until a replacement is found.
Thraenhart joined the BTMI less than two years ago, on November 1, 2021.
“We have reviewed the BTMI’s business operations and strategy going forward and we have agreed that the BTMI needs to go in a different direction to ensure the growth of Barbados tourism,” Chairman of the Board of Directors, Shelly Williams said as she thanked the former CEO for his service.
“According to the Central Bank, tourism continues to drive the economy in Barbados, through employment and generating business. Our focus is on making sure we deliver growth by looking at new and emerging markets, increasing airlift and cruise business, and all of the ways that will allow Barbadians to see the financial returns from tourism.”
