Here comes the sun! It’s June and Caribbean Week in New York returns, reminding one of our region’s biggest source markets what makes our island destinations unique in the world. For readers of Carib News, the work of the Caribbean Tourism Organization (CTO) to turn a spotlight on the region is not new. As a part of this community, you understand and appreciate the crucial role of tourism in uplifting the places of your heart. This is important work.
I know this job well and I extend heartfelt gratitude to New York’s vibrant Caribbean Diaspora community that are often the first introduction visitors experience on their journey to our shores. You may not realize it, but as you share your warmth, music, food and lilting conversation, you are sharing the beauty of our islands with the world.
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Tourism remains the heartbeat of our region, creating essential linkages that drive sustainable growth, employment, and prosperity. By letting your Caribbean light shine, you help ensure our communities thrive and our islands continue to flourish. That is the essence of why we celebrate Caribbean Week in NY and why this work matters.
Thank you for proudly carrying our Caribbean spirit forward.
Adam Stewart
Executive Chairman, Sandals Resorts International
