The Jamaica Tourist Board (JTB) hosted the Sports Illustrated Swimsuit(SI Swimsuit) team in Jamaica for the 2025 Sports Illustrated Swimsuit issue, on stands this month. The collaboration showcases the “vibe” that can only be found in Jamaica, including its laid-back charm, rich history and culture, and renowned warm hospitality, making it one of the Caribbean’s leading travel destinations.
Earlier this year, SI Swimsuit crew, production, and talent visited various locations in Jamaica to capture content to be shared across editorial content on SI’s print and digital platforms, as well as social media channels, reaching more than 10 million consumers.
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“We’re honored Sports Illustrated Swimsuit chose Jamaica as a location for its 2025 Swimsuit issue,” said Jamaica’s Minister of Tourism, Hon. Edmund Bartlett. “This engagement supports our growth as one of the Caribbean’s leading vacation destinations, welcoming a record-breaking 4.2 million visitors last year and expecting 5 million visitors by end of 2025. Through the variety of content captured by the Sports Illustrated Swimsuit team, we hope even more travelers are enticed to visit our island – whether looking for adventure, romance, relaxation or a nature immersion.”
Featuring an elite lineup of internationally recognized figures — from A-list entertainers to world-class athletes and pop culture powerhouses – participating models included: Alix Earle, Christen Harper, Denise Marie Bidot, Ming Lee Simmons, Nazanin Mandi, Nicole Williams English, Parris Goebel, Rayna Vallandingham, Roshumba Williams, and XANDRA.
The models were photographed at some of Jamaica’s most popular destinations, including Rose Hall Great House, Rose Hall Development Beach Club, and the Caribbean Sea via a private yacht with Aristo Kat Tours. Models were also photographed at Round Hill Hotel & Villas, a historic luxury hotel set on a 110-acre peninsula that caters to travelers seeking privacy, exclusivity, and natural beauty, as well as Breathless Montego Bay Resort & Spa, a 150-suite, adults-only, all-inclusive resort that boasts chic design and a vibrant atmosphere.
“We’re grateful to the Sports Illustrated Swimsuit team for capturing not only Jamaica’s iconic sun, sea, and sand landscapes, but also the very essence of our island,” said Jamaica’s Director of Tourism, Donovan White. “We’re confident this campaign will draw the interest of even more travelers, and that we’ll be welcoming them to our shores in the near future.”
The JTB played a crucial role in the facilitation and support of the shoots on the island, in partnership with local tour operators. In addition to location shoots, SI Swimsuit crew and talent enjoyed meals at local restaurants, including Snappaz Seafood and The Houseboat Grill, and received Jamaica gifts curated by the JTB.
For more information on visiting Jamaica, go to www.visitjamaica.com. To see Jamaica’s inclusion in this year’s Sports Illustrated Swimsuit issue, visit www.swimsuit.si.com and pick up a copy at the nearest newsstand.
