In January, Target, a private corporation, was exempt from President Trump’s directives to disregard diversity, fairness, and inclusion in the workplace, and did precisely that.
On January 24, the Minnesota-based business declared that it was discontinuing its efforts to recruit suppliers, hire women, members of racial minority groups, LGBTQ+ individuals, veterans, and persons with disabilities.
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Target’s six-figure donations to organizations that support LGBTQ+ acceptance and Black economic development have helped the firm be praised as inclusive in the past.
A fresh boycott and significant consumer backlash are being faced by the Fortune 500 corporation, even though it is not the only one to reverse its position on DEI.
The Rev. Jamal Bryant, a megachurch pastor in the Atlanta region, urged discouraged Target customers to “fast” from the store for the 40 days of Lent.
Participants were advised to liquidate their equities and shareholdings with Target Corporation and refrain from making any in-person or online purchases at Target, according to Bryant.
A publication stated, “This is a fast for accountability. A fast for justice. A fast for a future where corporations do not bow to pressure at the expense of marginalized communities. As we journey through these 40 days, let us pray, reflect, and act — knowing that our collective sacrifice can bring about transformation.”
When the “fast” concludes on April 17, Bryant and other executives want to meet with Target’s board to “assess whether we will proceed to Phase 2.”
There are currently no details available regarding a second phase. With a 13% stock price decline in the last month and weak sales in February, Target’s outlook was probably clouded by Trump’s tariffs on its key trade partners, Canada and Mexico.
According to Target, 60% of their store-label goods came from China in 2017.
According to Target management, it is currently at 30%. According to the corporation, it plans to lower that percentage to 25% by the end of next year. Target anticipates increasing revenues by $15 billion by 2030 and aims to open 20 additional locations this year.
