During halftime at the 2025 Super Bowl in New Orleans’ Caesars Superdome, Pulitzer Prize-winning musician Kendrick Lamar performed while sporting the famous British Jamaican menswear designer Martine Rose.
Styled by Taylor McNeil, Lamar, the first solo hip-hop artist to ever take center stage, donned Celine jeans, a bespoke Martine Rose leather jacket, and bold Tiffany & Co. jewelry.
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Lamar wore a red, white and blue panelled leather sports jacket, with large ‘GLORIA’ lettering across the front. It also featured patches up and down the arms with lyrics from Lamar’s latest album, and a large ‘Pg Lang’ appliqué on the back, which is Lamar’s own record label and creative agency.
This isn’t the first time Lamar and Rose has worn the designer. His most memorable collab was in the music video for “The Hillbillies”.
The jacket lettering GLORIA is a reference to the song “Gloria”, the final track from his latest album GNX, one that initially reads as an ode to a “complicated relationship”, but is actually symbolic of Lamar’s glory within the rap game, hence the name of the song.
Rose, who is a British menswear designer, established her eponymous label in London in 2007. She is inspired by her Jamaican-British heritage and her deep interest and personal involvement in the music and high/low melting-pot cultures of London.
According to her website, her work has since evolved from a tightly edited shirting collection to an internationally renowned and critically acclaimed brand. Her innate authenticity and commitment to modernity have helped to create collections that retain their underground cult credentials while achieving global success.
She has become one of the most in demand consultants and collaborators in fashion – and for many years now has consistently influenced the direction of contemporary menswear.
In 2023, Rose was appointed Clarks’ first guest creative director.
She is renowned for creating sophisticated, varied designs with unconventional ideas. Her name resounds as one of the greatest and most brilliant in the industry, and her eponymous label is growing with the fashion scene. She also contributed to Demna Gvasalia’s Balenciaga for a while.
Rose was raised primarily around her paternal Jamaican grandparents, who were from west Kingston, namely Orange Street, and had a British mother and a Jamaican father. Her grandmother was a seamstress and nurse, while her grandpa was a cabinetmaker and tailor.
She has had great success stretching the limits of Clarks and collaborating with Nike on footwear designs. Last year she collaborated with Supreme, the collection, she says, drew inspiration from the types of people she grew up with in London, people she meets everyday. Rose explains, “I had this broad sense of clothing being associated with different nights and different scenes. I had a precocious experience of dance and music culture and how they affected the clothes. It wasn’t fashion. My family’s Jamaican, and there was a very, very particular respect for style. Fashion was something… almost basic; if you had style, that was something else.”
