Alkaline and New Era Production are pleased to announce that Rajahwild and Armanii will perform at the upcoming staging of New Rules Festival in the United Kingdom. The event, slated for April 17, 2025, at the OVO Arena Wembley in London, will see Alkaline return to the United Kingdom after an 8-year hiatus hosting and executing his signature event, New Rules Festival.
Dubbed a landmark event for dancehall fans and followers, the iconic OVO Arena at Wembley, a premiere venue, will showcase one of the most highly anticipated dancehall events of 2025. Since its announcement in December of 2024, thousands of fans have already purchased their tickets, making this a highly exclusive and in-demand event that is sure to sell out.
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“It’s been in the works for some time now, and I know my fans in the UK have been waiting a long time, and now the date is locked. So, get your tickets,” Alkaline added.
With the announcement of two of the genre’s most promising lieutenants, Armanii and Rajahwild, billed to perform at New Rules Festival in the UK, fans can now look forward to not just Alkaline’s return to the stage across the pond but also a great experience that fans have witnessed in other locations.
Rajahwild adds “a code, stars amongst stars for New Rules Festival UK… I grew up in an era where Alkaline was dismantling the industry and rewriting the rules, so sharing the stage with the Alkaline is a great feeling. The fans know how I go to work: energy, black and powder (laughs)”.
Armanii adds, “This is my first time performing in the UK, so it will be a great experience and performance. Being invited and sharing the moment is a great experience”.
This highly anticipated event series, which will kick off its 2025 series in London, United Kingdom, on April 21st, 2025, has expanded its global presence and announced Toronto, Canada, as part of its multi-city tour stop. New Rules Festival will be held in Toronto, Canada, on June 21st, 2025, at the renowned Rebel Night Club.
“New Rules Festival multi-city journey for 2025 offering fans the exclusive opportunity to immerse themselves in the captivating ambiance in a novel and the vibrant setting is what fans and the industry want,” Kereena Beckford, manager, and event conceptualizer/organizer, adds.
English Fire and Shayna Marie will host the event, which will feature music by Loyal Squad, Andrew Fresh, and Movie Star Jonny.
