The Ministry of Tourism, Culture, and the Arts has selected Star Global Productions Ltd (SGP) to create and oversee a top international soccer league in 2025. According to an announcement on December 6, SGP is a collaborative venture between the Lollabee business, events management, and television production specialists Adrian Chandler and Jerome “Rome” Precilla.
The International Soca Monarch was a cultural phenomenon for thirty years and was seen to have played a significant role in defining Carnival’s identity.
- Advertisement -
In 2023, it was canceled because of a lack of funds. Despite being a highlight of the Carnival schedule since 1992, the tournament was canceled due to a decline in attendance.
In 2024, attempts to revive the event failed because the Caribbean Prestige Foundation and the National Carnival Commission (NCC) could not raise enough money.
The ministry looked for fresh answers at this difficult time. Eight entries were received in response to an expression of interest published in July, and SGP emerged as the front-runner because of their “comprehensive vision for a rejuvenated competition.”
According to the statement, the ministry’s decision to designate SGP to create and oversee the competition for 2025 was a clear step toward revitalizing Carnival. It stated that to ensure its success, the ministry will assist in its strategic marketing, promotion, and implementation.
Randall Mitchell, Minister of Tourism, Culture, and the Arts, stated, “SGP brings a fresh perspective to an event that holds deep cultural significance for T&T. Their approach ensures the competition not only celebrates soca’s vibrancy but also aligns with our vision for sustainable cultural tourism.”
According to the statement, the ministry acknowledges the competition’s worth as a platform for soca growth and promotion.
As preparations get underway, SGP hopes to incorporate the tournament into the confirmed Carnival itinerary for the following year.
