In the shape of Fenty x Puma, Barbadian fashion diva Rihanna makes a comeback to her former haunts. On March 1st, the German sportswear company posted a social media announcement about the partnership.
Fenty and Puma logos appeared in an Instagram post that said, “She’s back,” on their official page. Apart from saying that further information will be forthcoming, nothing more was said.
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As the information was released, supporters reacted with great enthusiasm.
In 2014, Rihanna became the company’s first employee and took on the position of creative director. She introduced special ranges of ready-to-wear and footwear during her time in the office. Who can forget the infamous fur slides and Fenty x Puma creepers?
Rihanna last collaborated with Puma in 2017, the year she also introduced Fenty Beauty.
She made history in 2019—two years later—when she joined the opulent LVMH group and became the helm of the FENTY fashion house as the first black woman to hold that position.
Along with starting the lingerie line Savage x Fenty, Rihanna also launched the skincare label Fenty Skin as part of her cosmetics empire.
The 35-year-old dropped a clue about a potential music comeback in the March edition of British Vogue, but the millionaire mother of two already has a lot on her plate with Fenty X Puma coming up and a potential swimsuit line (Rihanna just registered Fenty Swim).