The Jamaica Tourist Board and Caribbean Airlines
The Jamaica Tourist Board and Caribbean Airlines, the official airline of Carnival in Jamaica 2018, transformed Miami’s Wynwood Yard into one big party. The festive, high energy event, which brought the sights, sounds and delectable bites of Jamaica to Miami, was created to promote Carnival in Jamaica. The party featured costume dancers and stilt walkers while Jamaica’s own DJ Marvelous and Papa Keith of 103.5 ‘The Beat’, brought the carnival vibes and kept the crowd swaying their hips.
Bring a Taste of Carnival to Miami's Wynwood Yard
The event was part of a larger initiative to promote travel to Jamaica in March and April during the destination’s carnival season. The partnership with Caribbean Airlines also includes hosting travel influencers to experience the unique festival offerings, behind the scenes access as well as a contest that invites their followers to win a trip to Jamaica to experience carnival.
JetBlue Launches ‘GreenUp’ Campaign in Celebration of Earth Month
JetBlue its annual environment-focused campaign - “GreenUp” (formerly “One Thing That’s Green”). JetBlue is providing opportunities for its customers, crewmembers and community to donate, volunteer and engage with nonprofits working to preserve the environment. In celebration of Earth Month, JetBlue For Good, the airline’s platform for social impact and corporate responsibility, is coordinating a variety of environmentally-focused initiatives in its focus cities – New York, Boston, Fort Lauderdale, Orlando and Los Angeles (Long Beach). “GreenUp” also includes several events in San Juan and throughout Puerto Rico as part of JetBlue’s ongoing 100x35JetBlue hurricane recovery initiative.
JetBlue For Good focuses on the areas that are most important to the airline’s customers and crewmembers - community, youth/education and the environment. This year, JetBlue let its crewmembers nominate their favorite environmental causes and charities to receive grants. Customers can vote from the list of finalists to select four nonprofits to receive $60,000 in grants in 2019. The winning organizations will each receive a grant for $15,000 towards an environmental project. One winner will be selected in each category- wildlife, urban environment, climate change and conservation. Those who vote are also entered to win roundtrip flights, with carbon offsets, for two anywhere JetBlue flies. Customers can vote now through April 30 at
"Though our actions are year-round, Earth Month is a good reminder that it takes a community effort to preserve the natural resources we still have,” said Icema Gibbs, director of corporate social responsibility, JetBlue. “Environmental and social responsibility are important to our long-term success. As an airline and a business, we’re investing in innovative new technologies and processes that will lessen our CO2 footprint. In our personal lives, there are many small steps we can also take, like offsetting emissions from flying.”
As the largest airline in Puerto Rico, last year JetBlue made a commitment to assist in the island’s rebuilding and recovery efforts with its 100x35JetBlue initiative. Puerto Rico is home to nearly 500 JetBlue crewmembers who support the airline’s operations in its focus city of San Juan, as well as in Aguadilla and Ponce. The 100x35JetBlue recovery initiative launched shortly after Hurricane Maria struck Puerto Rico in September 2017. A nod to the island’s dimensions, 100x35JetBlue outlined 100 days and 35 ways – and beyond – of caring for Puerto Rico and the Caribbean.
Throughout April, JetBlue’s on island initiatives will include:
- A planting and gardening workshop for JetBlue crewmembers teaching skills including tree and garden planting and ongoing maintenance.
- Lettuce farm maintenance at a local farm in the Ciales municipality. This farm is currently producing only half of its usual production since Hurricane Maria.
- A tree nursery maintenance initiative with local nonprofit - Para la Naturaleza. After Hurricanes Irma and Maria, Para la Naturaleza has committed to the reforestation of Puerto Rico with the goal to plant one million trees over the next five years.